Before Second Female, there was Just Female…
Just Female was established in 2006 in Copenhagen, and the first collection launched during fashion week for AW07 in February 2007. Here at Gerrards we introduced Second Female in 2012, and after watching it become a bestseller, decided to introduce Just Female for SS15.
Just Female has a very clean and minimalistic design aesthetic, but retains the same ‘easy to wear’ feel of its sister brand. As with Second Female, there are four collections a year, and frequent drops throughout the season, ensuring a constant style refresh.