The inspiration around Hartford was born in New York City in 1979. Yves Chareton landed with the idea to recreate vintage shirts from the 1950s similar to the ones he found in Parisian flee markets back then. Thanks to a manufacturer who believed in that vision, Yves launched a casual and cool line of vintage-inspired shirts and Hartford was an instant success.

The Hartford menswear line has always been inspired by reinventing traditional fashion into something new. Classic styles recreated to become contemporary, stylish, more than trendy. Yves has an eye for refined prints and mixing fabrics in harmony. Today, Hartford has become synonymous with quality fabrics, rich colours and authenticity.