Founded in 1978, by Renzo Rosso and Adriano Goldschmied, Italian company Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry.

Diesel builds its entire existence around the passion for what it does. With a founder who views his work as an art and not a science, the company has redefined how a brand sees and communicates with its customers and in recent years, has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market.

With a history stretching back over 30 years, Diesel has grown to truly be a lifestyle brand. Under the Diesel umbrella, the company has both men’s and women’s clothes, underwear, footwear, leatherwear and accessories.

One of the most defining aspects of the brand is the Diesel denim, which began as a custom denim company and has gone on to produce many influential styles and cuts including the ever popular ‘Waykee’ straight-cut jean and, more recently, the contemporary, tapered fit ‘Belther’.